Ili-jeoli - a digital art exhibition at the Gallery @ InKo Centre
Ili-jeoli is a collaborative digital art exhibition by Sam Madhu and Seoyoon Yoon that explores a visual dialogue between Indian and Korean concepts of beauty. Working across borders through virtual collaboration, the artists combine elements such as makeup, jewellery, clothing and digital fashion to imagine new aesthetic futures. The exhibition reflects on hybridity, experimentation and cultural exchange, questioning dominant ideas of what is considered normal or beautiful. The title Ili-jeoli, meaning back and forth in Korean, captures the ongoing exchange between two artists, cultures and visual traditions.
Set within a digitally immersive environment, Ili-jeoli transforms the gallery into a space of moving images, sound and light. All artworks are presented as animated loops, projected across multiple surfaces to create an enveloping visual experience. Drawing from Korean and Indian beauty practices, the exhibition merges tradition with futurism through CGI, 3D modelling and digital fashion. A red spotlight referencing Yeonji and Gonji further anchors the exhibition thematically. The exhibition foregrounds collaboration, virtual exchange and reimagined cultural identities in a shared digital future.
Featuring:
Samyukta Madhu
Seoyoon Yoon
About the artists:
Samyukta Madhu
Sam Madhu is a digital artist living between Berlin and India. Originally from Chennai, she studied Design and Technology at Parsons School of Design, New York. Working primarily with CGI tools, her practice explores themes of feminism, futurism and South Asian beauty. Her works in Ili-jeoli use digitally rendered portraits to question representation, identity and aesthetic norms.
Seoyoon Yoon
Seoyoon Yoon is a fashion designer based in Seoul, South Korea. She studied Fashion Design at AMFI, Amsterdam, and works across both digital and physical fashion worlds. Using CLO3D, she creates digitally rendered garments that merge traditional aesthetics with contemporary form. Her practice is guided by the philosophy of creating newness from tradition.
Artists’ statement:
Ili-jeoli emerges from a sustained virtual exchange between two artists who have never met in person. Through a back-and-forth process of discussion, experimentation and revision, the works imagine how Indian and Korean aesthetics might intersect in a shared digital future. The project invites viewers to rethink beauty as fluid, playful and culturally hybrid.
Monday, 9 February 2026 at 6.00 p.m. at the Gallery @ InKo Centre.
On view until Wednesday, 20 February 2026.
(except Sundays and published holidays).
For further information, please contact InKo Centre - T: 044 24361224; E: enquiries@inkocentre.org